Life Insurance Facts to Keep in Your Back Pocket
July 31, 2023

Sixty-nine percent of life insurance owners say they feel financially secure compared to 49 percent of non-owners.
People say money is the top reason for not getting life insurance, but more than half overestimate its cost by 3X or more.
Half of Millennials and Gen Z adults say they need life insurance — or more of it.

Twenty-three percent of consumers say they haven't purchased life insurance because they are unsure of how much to buy or what type to get.
Source: 2023 Insurance Barometer Study, Life Happens and LIMRA