Optimity: Life Insurance Awareness Month

August 31, 2026

Join the “Future Fit” Challenge This September

September marks National Life Insurance Awareness month and GBU Life is partnering with Optimity to bring our members a financial wellness check-in. Being a part of the GBU Life community means you understand the importance of financially protecting your future. Take this month to check in with your agent to make sure your coverage aligns with your current and future goals and plans.

This September, members will be able to earn gems by completing the “Future Fit” challenge, a 7-day quiz series focused on improving knowledge around life insurance and increasing financial protection. Members who complete the quiz series will earn a gem bonus upon completion.

This quiz series covers an array of topics such as:

  • Why life insurance matters
  • Preparing for life’s “what-ifs”
  • Added protection for loved ones
  • Understanding policy choices
  • Planning ahead financially

What Is Optimity?

For health, wellness, and community connection.

GBU Life knows that health, wellness and volunteerism matter to you. That’s why we offer Optimity, a free app-based platform that rewards you for taking care of yourself and giving back. From stretching and drinking water to planting

flowers in your local park, Optimity motivates everyday healthy habits — and helps you earn gift cards to favorites like*:

  • Amazon
  • Starbucks
  • Sephora
  • HelloFresh
  • And more!

How to Enroll

  • Download the Optimity app from the App Store or Google Play.
  • Create your account.
  • Select GBU Life as your organization to unlock free member access.

Start earning rewards while building healthier habits — for yourself and your community!

Ready to begin? Download the app and learn more at inside.gbu.org/optimity.


*Optimity is an independent, third-party company and is not affiliated with GBU Life. Gift cards are options are provided through the Optimity platform. Amazon, Starbucks, Sephora, HelloFresh and any other referenced brands do not sponsor, endorse or have a partnership with GBU Life. This is a summary of Member Benefits and may not be available in all states. Please visit inside.gbu.org/benefits or contact your agent for complete details.

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