Ring in 2022!

William Hunt • January 3, 2022
Happy New Year to all members and friends of GBU! 

It has been an eventful year at GBU and no doubt in your world as well. I hope that you all had a small escape from the ups-and-downs of COVID and were able to enjoy a happy holiday season with your loved ones. This past year has had its triumphs with development of new vaccines and treatments for COVID-19 and difficulties with new variants as well as supply chain and worker shortages worldwide. But as always, we at GBU Life weathered the storm and are optimistic about 2022. We remain committed to helping you protect and grow your assets while offering you the best member benefits, opportunities for community development and fraternalism in the industry.

In 2021, we continued our efforts to support the local and national organizations that were doing great things to help our members' communities. We developed our new Give Back Groups program, which allows our members to help their local communities where they see a need. We continued our strong support of organizations servicing our military service members and veterans while helping support organizations focusing on children.

We look forward to expanding these programs in 2022 and hope that you will allow us to assist you in the great things you are doing in your communities. We also saw member engagement increase more than ever in 2021 as many of you got together to attend both in-person and virtual events.

This past year, GBU Life launched multiple new life insurance and annuity products. Our Secure Whole Life Series and Select Choice Term Life products allow higher face values with expanded rider options.

Our new Asset Guard Multi-Year Guaranteed Annuities (MYGA) are a single premium product that guarantees your interest rate for 2-, 3-, 4- or 5-year terms, providing our members even more opportunities for assured growth of their funds. 


GBU continues to grow in many ways. During 2021 we were approved to offer products in an additional 20-plus states; We gained 3,300 new GBU members through new policies and members who have joined our Society via Assumption Reinsurance transactions. We will add many more new members with our newest District 5000-Inddeeppeennddeenntt Order of Vikings (IOV), which we hope to finalize early in 2022. More news will be shared on that topic in the second quarter.


To support our continued growth, we have welcomed new employees in all areas of GBU. Further, we continue our technology and operations advancement to modernize and streamline new business and service processes. These changes will ensure that each of you, our valued members and distribution partners, have the best possible experience when working with GBU.


We are still closing out finances for 2021, but we expect strong growth in our assets while expanding our secure reserve funds. We will publish all of the details for you in the 2022 Annual Report, which you can anticipate during the year's second quarter. Although it is easy to feel uncertain about the world around us, we remain very confident at GBU Life in the year to come and look forward to building on the significant advancements we have made over the last few years to further strengthen and grow our Society in a secure manner.


We look forward to servicing and supporting you throughout 2022 and beyond.


All the best,


William Hunt, CEO

By Lesley Mann May 29, 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
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GBU members between the ages of three and nine years old can enter their colored page in this year's contest, which is themed Pawprints on My Heart. Three age categories will be judged as follows: Category I: Ages three and four Category II: Ages five and six Category III: Ages seven, eight and nine Entrants may use crayons, colored pencils, markers or watercolor paints. Entries will be accepted through Monday, August 18, 2025, at 11:59 p.m. EST. The picture on the next page can be reproduced, or copies can be obtained by calling the Community Engagement Team at the GBU Home Office (800-765-4428) or by printing the image above. Cash Prizes for Each Category First prize: $75 Second prize: $50 Third prize: $30 How to Enter Send the three- to nine-year-old GBU member's coloring contest entry with their name and address on the colored page to: GBU Life ATTN: Member Benefits 4254 Saw Mill Run Boulevard Pittsburgh, PA 15227-3394. Or email contest@gbu.org with "Coloring Contest Entry” as the subject line. General Information Judges reserve the right to accept or reject any or all entries. Their decisions will be final. Artwork will be handled at the GBU Home Office with the utmost care. GBU reserves the right to reproduce entries for whatever use it wishes, provided proper credit is given. Permission does not include the sale of such work.
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