A message from William W. Hunt, GBU Life CEO

We hope the holiday brought you moments of rest and joy for the year ahead, giving you time to recharge and look forward with renewed purpose.

As we look back on 2025, we are inspired by a year of defined growth, collaboration and meaningful progress at GBU Life. With intention and care, we refined our organizational structure to strengthen teamwork, enhance service delivery and better position every part of our organization for even greater long-term impact. These changes were made with our members, communities and partners in mind, and your continued support has been essential in guiding this transformation.

Community remains at the heart of who we are. In 2025, our programs empowered members to give back, champion causes that matter and create positive change in the communities we call home. We were especially proud to launch our new Student Leaders initiative, which provides young GBU Life members opportunities to develop leadership skills, engage in community service and share their creativity and perspective. Their passion reminds us of the bright future ahead and the meaningful difference we can make when we work together.

We also made exciting strides in our sales and outreach efforts. By expanding our agent events and increasing opportunities for direct engagement, we deepened connections across our network and brought our fraternal mission to life in new ways. These in-person interactions foster understanding, strengthen relationships and reinforce the shared purpose that unites the GBU Life community.

As we step into 2026, we do so with optimism and momentum. We are building a stronger, more connected GBU Life that uplifts its members, strengthens communities and remains firmly rooted in the values that have guided us for over a century. Together, we can make the year ahead one of continued growth, innovation and meaningful impact.

Thank you for being part of this journey and for your continued trust in us. Here is to a remarkable 2026 together.