Optimity Around the World

August 9, 2023

SUMMER TRAIL CHALLENGES

PART 2

Join GBU Life on an epic trek across the seven continents while earning milestones and competition gems along the way. The duration for each challenge (continent you hike) is uniquely based on the average length of time it would take to hike each trail.

Not an Optimity user yet? Sign up at inside.gbu.org/optimity.

Europe's Fimmvörðuháls Trail

Trail in Iceland spans 15.5 miles (25 km) and takes hikers through stunning landscapes, including lava fields, glaciers, valleys and waterfalls.

Asia's Mount Fuji

Take on the challenge of climbing Japan's highest mountain, Mount Fuji, at 12,389 feet

(3,775 m)! Join thousands of hikers each year to witness the stunning sunrise from the summit. Complete the three-day, eight-mile (13 km) trail and earn gems at each milestone, plus a bonus for completing the climb!

South America's Machu Picchu

Take on the famous 27-mile (43 km) Inca Trail to Machu Picchu in South America's Peru. Imagine the stunning views of the Andes, archaeological sites and the iconic ruins. Put yourself to the test; complete the eight-day challenge and earn milestones along the way!

North America's Grand Canyon

The Grand Canyon Rim-to-Rim trail is a 23.5-mile (38 km) trek from the North to South Rim in Arizona. The trail offers breathtaking views of the canyon and requires high fitness levels due to steep terrains and extreme temperatures. If you're ready to take on the conditions of this challenge, give it a go for seven days and earn bonus gems!

Antarctica's Observation Loop Trail

The Observation Hill Loop trail is a scenic, 2.5-mile (4 km) trail loop in Ross Island, Antarctica. Hike to the top of Observation Hill for stunning panoramic views of the area,

including Mount Erebus and McMurdo Sound. Try this chilly, one-day challenge and earn

bonus gems!

Australia's Thorsborne Trail

Hinchinbrook Island in Queensland, Australia, is a rugged paradise for outdoor enthusiasts. The 18.5-mile (30 km) Thorsborne trail offers breathtaking coastal views, dense rainforests and pristine beaches. Take on the challenge for six days and earn bonus gems!

Africa's Otter Trail

The Otter Trail in South Africa is a spectacular, nine-day, 28-mile (45 km) hike along the Garden Route coastline. This challenging trail winds through forests, cliffs and beaches, offering breathtaking views of the Indian Ocean. Take on the Otter Trail and earn bonus gems once you complete the challenge!

Gift cards will be issued to everyone who completed the Summer Trail Challenges Part One once the last challenge (Africa's Otter Trail) wraps up in July.

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Spring into Excellence for 2025

By Lesley Mann • May 29, 2025

As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts

GBU Life's Contributions by Pillar

April 22, 2025

GBU has designated four Community Pillars - Wellness, Education, Charitable Giving and Hometown Hero Support - which are a concentrated list of causes that resonate with our values.

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Looking for new spots to explore this winter? Check out these three must-visit places for your next adventure.

The 2025 GBU Foundation Scholarship and Grants

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Details and deadlines surrounding the GBU Foundation scholarship and grants for 2025.

Feel Good Food: Comforting Casserole Recipes

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Looking to try some new recipes this winter?

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We've found some tips to keep up your sleeve this winter.

Help Secure Your Retirement, One Smart Choice at a Time

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The Defined Benefit Annuity from GBU Life can help you to create a plan for a guaranteed income in retirement by making regular contributions based on your retirement income targets.

Money Moves Recent Grads Should Consider

January 3, 2025

Graduating from college is an exciting milestone, but it’s also the perfect time to focus on your financial future. Building on the foundation you’ve already laid the groundwork for with smart money choices will set you up for long-term success. Here are a few key financial products to consider as you take the next step.

Youth 3 Pay Life Insurance

January 3, 2025

Kick-start your child’s journey to financial success with a whole life policy from GBU Life.

The Office Trivia

January 3, 2025

How well do you know the characters from the hit TV series The Office? Watch your reruns and get ready to test your skills in our winter trivia contest!