Spring into Excellence for 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement.
Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society.
Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
In marketing, we are embracing digital transformation to
connect with you more effectively. Our new initiatives
include revamping our online platforms to provide more
personalized content and introducing interactive tools
that make our services more accessible.
Community engagement remains at the heart of what we do. We are proud of our continued involvement in local initiatives and charitable causes. This year, we plan to deepen our community ties by launching new programs that promote education and wellness. One that you may have read about in our email newsletter is our partnership with the American Heart Association. GBU will be providing funding support for cardiac care plans and access to CPR learning for community organizations throughout Pittsburgh, as well as heart health care kits to new mothers. We believe that by fostering strong communities, we can make a positive impact that resonates far beyond our immediate circle.
As we embark on these new initiatives, I want to express my heartfelt gratitude for your unwavering support. Your trust inspires us to strive for excellence in all that we do. Together, we will continue to build a bright future for GBU Life, our members and the communities we serve. Thank you for being an essential part of our journey. We look forward to achieving even greater success together.
Warm regards,
Lesley Mann
Chief Marketing Officer
GBU Life
