Evolving Our Mission

Tim King • May 27, 2021


Hello GBU Members,


As I was preparing this article for The Reporter, I started by reviewing my past articles and thinking about the changes that have occurred over the past three years. I, like all of you, have had opportunity to refocus on the importance of family, community and financial stability. The idea of stability was in the front of my thought process because GBU recently celebrated our 129th anniversary. Bill Hunt, our CEO, reminded our employees on April 13, 2021, of our legacy: the GBU was a mutual benefit association and life insurance company, a vehicle for multiethnic cooperation, a social group and a significant charitable contributor founded April 13, 1892. What was true in 1892 reflects our great society’s roots and ties into our vision today: 'to grow GBU Life into a best-in-class insurance company, providing competitive products, community strengthening and member activities for all generations.'


My professional responsibility to our members, producers and employees is to preserve the value of our investments and continue to secure our futures. This has always been the Investment Department's mission. In past articles, I have emphasized our investment philosophy and commitment to fuel responsible growth for the society.


Today, we continue to focus on financial stability by generating stable and consistent value through high quality investing in fixed income securities. We manage the portfolio to remain “excellent” (A-) as rated by AM Best. This rating is a true indication of GBU’s stability and focuses on responsible management.


Like that of our organization, the investment mission has continued to evolve over the past few years. In the Home Office, we continue to oversee all $3.4 billion in assets, but the evolution is occurring on how we increase the efficiency and opportunity for our assets to grow. Over the past 14 months, GBU has hired three investment managers to provide additional perspectives, access to new investment opportunities, and most importantly, diversification into more types of investments to keep GBU growing. Each investment manager has a small portion of GBU’s assets under management, but each must comply with the same investment process, limits, and high quality standards GBU has employed for decades.


Our lineup of managers remains internally managed. Mandi Surgeon, CFA, CTP, and I have a combined 35+ years of experience managing fixed-income, insurance-focused assets. Mandi’s CFA designation is an investment industry mark of the highest achievement. The CFA charter requires three years of intense study and passing three exams that signify the knowledge and commitment of the highest integrity and discipline. Mandi’s addition to the team provides additional perspective and improvement to the internal process. Mandi and I coordinate on investment opportunities and interact directly with our investment partners to generate the yields that make our annuities and life insurance products the valuable assets our members depend upon for their investment goals.




Our investment partners (AAM Asset Management, Securian Asset Management, and Wellington Asset Management) specialize in insurance company assets. Each was selected because of their expertise, resources and fit with the GBU’s philosophy. The individual manager is an extension of the GBU philosophy focused on income generation, low trade turnover, and value investing. Long-time members may be surprised to learn about the use of managers other than GBU employees; however, as the investment environment changes, so must our business model.


The important aspect to know is that all three investment-partner teams combined manage less than 15 percent of the GBU assets. Each must follow our investment policies, limits, and insurance regulations in making investment decisions. Regular communications between our investment team and our partners ensure that we all work as an extension of GBU’s investment philosophy and that our goals are achieved. Managers find opportunities for investments through their networks, contacts and investment evaluations that GBU, traditionally, may not have been able to access. Our board reviews all investment results quarterly to ensure the value-added and growth of the portfolio are meeting the requirements of the society.


The Investment Department’s role in the GBU business model is to ensure that the investment you make with GBU is growing and that your initial investment is safe and available on your terms for your goals. The quality of the GBU investment portfolio remains high, with all of our assets in bonds and cash.


The stress-test scenarios conducted by actuarial firms required by insurance departments indicate that our investments remain extremely well-positioned to protect your money during stressful times like we just experienced in 2020. The expectations of GBU members that rely on a stable income, access to their money and protection of the principal have not changed. The philosophy of prudent investment and consistent growth remains the same. The evolution of the investment process makes it possible to access opportunities and use more efficient resources while diversifying our expertise to keep growth constant. This allows us to provide value to you, our members, as well as opportunities for prospective members into the future.


Sincerely,

Tim King, CTP

VP/Chief Investment Officer

20 May, 2024
GBU members between the ages of three and nine years old can enter their colored page in this year's contest, themed: Soundtrack of My Life. Three age categories will be judged as follows: Category I: Ages three and four Category II: Ages five and six Category III: Ages seven, eight and nine Entrants may use crayons, colored pencils, markers or watercolor paints. Entries will be accepted through Monday, August 19, 2024, at 11:59 p.m. EST. The picture on the next page can be reproduced, or copies can be obtained by calling the Community Engagement Team at the GBU Home Office (800-765-4428). Cash Prizes for Each Category First prize: $75 Second prize: $50 Third prize: $30 How to Enter Send the three- to nine-year-old GBU member's coloring contest entry with their name and address on the back of the child's colored page to: GBU Life ATTN: Member Benefits 4254 Saw Mill Run Boulevard Pittsburgh, PA 15227-3394. Or email contest@gbu.org with "Coloring Contest Entry” as the subject line. General Information Judges reserve the right to accept or reject any or all entries. Their decisions will be final. Artwork will be handled at the GBU Home Office with the utmost care. GBU reserves the right to reproduce entries for whatever use it wishes, provided proper credit is given. Permission does not include the sale of such work.
Dog head being held
18 May, 2024
Through GBU’s Birthday Match benefit, we will match up to $100 when you donate to your favorite 501(01(c)3 organization.
Hands and a young plant
15 Apr, 2024
Thank you for supporting your community through the Give Back Groups program! To ensure the long-term sustainability of the program, we have made some updates to the Give Back Groups donation-matching program guidelines, effective March 1, 2024. Please read over the updated guidelines before submitting your request. Guidelines for project start-up funds remain the same. GBU will match funds raised for eligible organizations of up to $1,000 per participating insured member and up to $500 per participating social member (up to $5,000 per project). Eligibility Guidelines The benefiting organization must be a 501(c)(3) organization listed on Charity Navigator or provide documentation of 501(c)(3) status OR Matching funds must be for specific funds, projects or programs for schools, churches, other religious organizations or civic organizations. Insured members may lead up to two Give Back Group projects per year and may participate in up to two additional projects. Social members may lead one Give Back Group project per year and may participate in one additional project. AND the benefiting organization, fund, project or program must: Impact your local community OR Bring members of your community to work together for a cause outside your community, such as making care packages, or collecting items for those in need in other communities or countries. Ineligible organizations, funds, projects or programs include those that: Are political. Are controversial or serve a negative purpose. Fund outreach or teaching of any specific religion or point of view. Provide general funds for schools, churches, other religious organizations or civic organizations. Send funds outside of the local community without bringing community members together to work together for a cause. The maximum amount an organization may receive each year is $20,000. GBU will approve a maximum of 13 projects per month. If fewer than 13 projects are submitted in a month, the balance of available projects can be carried over to the next month. Choose how to help your community and start a Give Back Group or request project start-up funds today! Visit gbucares.org/give-back-groups .
Volunteers
15 Apr, 2024
The Volunteer of the Year award is an honor GBU presents to recognize a GBU member who, through example and accomplishment, provided outstanding volunteer service to his or her community and/or district during the past year. The GBU 2024 Volunteer of the Year award is based on volunteer service performed from July 1, 2023, to June 30, 2024. Celebrate a fellow member's accomplishments by completing the Volunteer of the Year nomination form at gbucares.org/volunteer-of-the-year . All nomination forms must be received by Friday, August 2, 2024. Incomplete entries or entries received after the deadline will not be considered. For questions about this program or to request a paper nomination form, please contact GBU's Community Engagement Department at memberbenefits@gbu.org or call 800-765-4428.
Dog in crate
15 Apr, 2024
Are you passionate about giving back to your community but not sure where to start? Consider applying for project start-up funds with GBU’s Give Back Groups. As a project leader, you can plan your own project to help your community, and GBU will reimburse you for associated expenses (up to a certain amount). Read stories from fellow GBU members who support GBU’s Community Pillars of Wellness, Education, Charitable Giving and Hometown Hero Support in their area through project start-up funds! Wellness Location: Wayne County, MI GBU Member: Donna Povich Benefiting Organization: Friends for Animals of Metro Detroit Project Description: Donna and fellow GBU members got together to purchase and collect food, blankets and towels for the animal shelter. Hometown Hero Support Location: Fayette County, PA GBU Member: Ken Firestone Benefiting Organizations: Normalville VFW, Springfield VHC, Indian Head VFD Project Description: Ken and his team made phone calls, had collection boots in the community and facilitated an auction to help support three volunteer fire departments. Charitable Giving Location: Fond du Lac County, WI GBU Member: Susan VandeBerg Benefiting Organization: REACH Waupun Project Description: Susan connected GBU and Lions club members to host a chili and warming station during the city-wide weekend event. The funds raised helped to support a local not-for-profit student mentoring program. Education Location: Washington County, PA GBU Member: Mary Ann Berty Benefiting Organization: Student run Trinity Leadership Committee Project Description: A team of GBU members led by Mary Ann hosted a silent disco dance for special needs students and invited other schools to participate! Choose how to help your community and request project start-up funds today! Visit gbucares.org/give-back-groups.
Group of teens
15 Apr, 2024
Junior Achievement (JA) USA is the nation's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their futures and make smart academic and economic choices. Junior Achievement programs focus on developing school-age children in the areas of work readiness, entrepreneurship and financial literacy and are heavily dependent on community volunteers to operate. JA Inspire is more than a career fair; it brings together the business community and local schools and is designed to help launch middle school students into their futures—high school, college, and careers beyond. At JA Inspire’s in-person events, students interact with company representatives and participate in hands-on activities, often using equipment or tools used on the job. From helping the students dress for success to operating the student exit table, GBU members and employees were able to spend the day sharing real-world work experiences and participating in hands-on engagement with the over 900 students who attended.
People holding hands
15 Apr, 2024
When I came on board GBU Life (GBU) last year, I was just learning about fraternal benefit societies and their place in history. I was fortunate enough to receive an invitation from the American Fraternal Alliance (the Alliance) to learn more about the role that this important organization plays in uniting fraternal benefit societies like GBU. The Alliance unites more than 50 not-for-profit fraternal benefit societies, including GBU, operating in fifty states, the District of Columbia and Canada. The organization “unites members through Advocacy, Education and Networking,” which is key to keeping fraternal societies modern and relevant in today’s fast-paced society. GBU has been a member for years and works closely with the Alliance, but most recently, GBU CEO William (Bill) Hunt has been a board member and key leader in helping the Alliance expand its mission. This year, Bill is serving as chair of the board and leading key initiatives along with ten other leaders representing the Alliance’s membership and CEO Allison Koppel, as they advocate for and modernize the role of fraternal organizations. Advocacy The Alliance engages in initiatives such as lobbying for legislation that benefit its members and their communities while keeping an eye on and preparing defense against legislation that could be harmful to member societies. The Alliance collaborates with member societies to highlight community service projects, raise awareness about important social issues and host educational events. Education The Alliance recently developed the Fraternal Career Development Series (FCD) to help retain and nurture young and up-and-coming talents in the industry. Programs like this help to secure the future of member societies while fostering innovative ideas. The Alliance collaborates with member organizations to help solve industry problems, nurture relationships and invigorate the programs and benefits offered by fraternal benefit societies. Networking The open exchange of ideas is key to the long-term growth of the fraternal industry. The Alliance supports this by fostering an atmosphere of non-competitive and collaborative idea-sharing between societies. Leaders from member societies have opportunities to meet at the Alliance’s annual Spring Symposium and other regional networking events held throughout the year. There are also many opportunities to meet virtually. In April 2024, I will be finishing the FCD program along with my GBU colleagues Anna Meek, Ken Elliott, Mary Koczan, Janine Brickner and Leah Teahl. We have learned invaluable leadership skills, from the way we receive information and make decisions to various communication styles among our teams and how we can best work together. The energy and resources that both GBU and the Alliance are investing in the future of fraternalism are amazing to me as someone new to this side of financial products. As forward-thinking organizations, GBU and the Alliance understand that good leadership is evergreen and not limited to a specific industry. To retain a top talent pool, it is crucial to equip those up-and-comers with the tools they need to succeed. “ The Alliance recognized the need to nurture this group of our members and we are thrilled with how the FCD students have embraced this program. They are taking the lessons they’ve learned and applying them within their societies.” – Allison Koppel, CEO, American Fraternal Alliance. I asked Bill Hunt about what has changed in the fraternal industry since he joined the board and what his vision is for his presidential term. “Since joining the board, I have witnessed significant changes in the fraternal industry. There’s been a shift towards greater collaboration among fraternal organizations, increased focus on leveraging technology to enhance efficiency and growing emphasis on enhancing and expanding member engagement.” “As I look ahead, I foresee the continuation of efforts that strengthen those collaborations and promote innovation within the industry while we continue to support the well-being and growth of our members, our Societies and our communities.” – William (Bill) Hunt, CEO, GBU Life.
People working at a desk
15 Apr, 2024
Board Election GBU Financial Life’s (GBU) National Bylaws allow all adult insured members (as defined in Article IV, Section 1 of the Bylaws) the right to vote for GBU’s Board of Directors. Ballots will be mailed at the beginning of August 2024 to all eligible members. Eligible members will have the ability to vote by paper ballot via mail or electronic ballot online once they have received their ballot. Cumulative voting or voting by proxy is not permitted. The Process and Term The GBU Board of Directors consists of seven (7) elected members and the Chief Executive Officer of the Society, who is appointed by the Board. The elected members serve a term of four (4) years or until their successors are elected and qualified. In 2024, three (3) elected Board seats will stand for election for a four-year term. The other four seats will stand for election during the next election period taking place in 2026. For 2024, all members of the Society seeking candidacy to the Board must submit their application request in writing via email to: Office of the CEO boardcandidates@gbu.org Interested applicants will receive a candidacy packet, which will need to be completed by May 20, 2024. All eligible applicants will constitute the slate of candidates. Summary of Board Member Responsibilities The GBU Board of Directors is responsible for the effective governance of GBU Financial Life. Its primary objectives are to provide overall governance of the Society, establish and oversee policies and direction, as well as advise and assist management with the leadership and promotion of GBU in support of its mission, strategy and core values. GBU Financial Life Bylaw Requirements as per Article VI, Section 1 To be eligible to be a candidate for or serve as an elected Director, all individuals must: a. be a GBU adult member (as defined by Article IV, Section1 of the Bylaws) age twenty-one (21) years or older and under the age of seventy (70) years on January 1 of the election year. b. not be: (1) a current employee, general agent, or agent of GBU; (2) a former employee, general agent, or agent of GBU unless three years have expired from the termination date of their employment or GBU agent contract; (3) a current corporate officer, field manager, sales agent, broker or director of any other life insurance company or fraternal benefit society, or (4) an immediate family member (parent, spouse, natural or adopted child, sibling) of any person in any of the prohibited categories enumerated above; c. be capable of assuming the responsibilities as outlined herein and as established by GBU from time to time and possess qualifications that reflect the complexity and magnitude of the business affairs of GBU as well as the desire to promote and support the fraternal benefit system within GBU; d. not have been removed from office for cause by action of the Board of Directors; e. have no criminal history other than matters determined insignificant by the Nominating Committee, such as a minor traffic violation; f. meet all other requirements under the law or established by resolution of the Board of Directors. Additional Qualifications of Board Candidates A candidate for an elected Board seat must possess at least one of the following: - Bachelor’s degree or higher - Currently holds or has held a management-level position for a minimum of ten (10) years - Owns or has owned a successful business for at least ten (10) years. - Currently is employed or has been employed in the insurance industry for a minimum of ten (10) years or has held an insurance certification for a minimum of ten (10) years, except as specified in the eligibility requirements. - Serves or has served on a professional Board for a minimum of ten (10) years Expectations of Board Members The following are the expectations and commitments of GBU Board members: - Dedication to and display of values that are aligned with the mission of GBU Financial Life - Avoidance of any conflict of interest - Availability to prepare for and participate in GBU Financial Life Board meetings. Currently, the Board meets as an entire body six (6) times per year. Board members are also assigned membership and participate in various committees of the Board throughout the year. Currently, the GBU Board has the following committees: Executive, Audit, Investment, Sales and Marketing, Fraternal and Compensation. Board meetings are conducted in person or via the use of any means of communication by which all participants may simultaneously communicate. - Participation in the overall governance of the Society through expertise obtained in one or more of the following areas: accounting/finance, general business leadership/management, legal, investment management, sales, marketing, risk management, human resources, civic leadership or fraternal operations - Familiarization with GBU Financial Life’s business and fraternal mission, insurance products, policies, procedures, finances, investment practices, service platform and fraternal operation -Contribution to building a congenial team atmosphere with other GBU Board members -Understanding of the time commitment of a GBU Financial Life Board member's duties. This is normally between 20-30 days annually. Board members are to be available, either in person or electronically for any special meetings called by the Chair of the Board. 2024 GBU Board Election Timeline First Week of April 2024 – GBU Board election announced and call for candidates in The Reporter. May 15, 2024 – All requests for Board Candidacy Application packets must be received by the Home Office via the following email: boardcandidates@gbu.org. May 20, 2024 – Completed Board Candidacy Application packets and supporting documents must be received at the GBU Home Office. June 3, 202 4– Complete eligibility determination of applicants. July 1, 2024 – All eligible applicants submitted to Independent Election Facilitation Company. First week of July 2024 – Candidate information runs in the summer edition of The Reporter, along with voting information. August 1, 2024– Ballots mailed to members. September 20, 2024 – Balloting closes online; mailed ballots must be received. September 27, 2024 – Election results independently tabulated and certified and approved by the Board.
Graduates throwing their hats
15 Apr, 2024
With district and donor funding, the GBU Foundation has encouraged and assisted members in furthering their education through its scholarship program since 1963. We celebrate GBU Foundation scholarship and grant recipients’ achievements to spotlight the true impact of charitable giving.
12 Apr, 2024
Since its inception on April 13, 1892, GBU has been a pillar of stability in the realm of financial services. Founded on the principles of fraternalism and community, the company has witnessed significant changes over the years while steadfastly maintaining its core values.
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