A New Partnership: Expanding GBU's Impact
University of Pittsburgh (Pitt) Athletics, in partnership with JMI Sports, joined a multi-year partnership with GBU Life, aiming to amplify GBU’s impact on the community, Through the partnership, the premium club space at the Petersen Events Center was renamed to the "GBU Life Campus View Club." Additionally, GBU is the official fraternal life insurance partner of Pitt Athletics, which highlights our commitment to supporting Pitt students and alumni.
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"We are excited about this opportunity to grow with the University of Pittsburgh's Athletics Department and JMI Sports by providing us an opportunity to tell GBU Life's story," said GBU Senior Vice President/CMO Lesley Mann.
Supporting the American Cancer Society® (ACS): For the second season in a row, GBU donated
$100 to ACS for every third-down stop by Pitt Football. For the 2023 season, GBU donated $15,000 to ACS. GBU Senior Vice President/CMO Lesley Mann and GBU Director of Marketing and Community Involvement Jennifer Stockdale presented the check to ACS Community Development Director Joe Muczinski during Pitt’s November 16, 2023, game.
Pitt close to home: "I wanted to share a picture of my son and his wife at the Pitt game. My son has been a GBU member since birth and a very proud Pitt alumni. When he received the GBU-sponsored towel, they had to take a picture to send me," said Tina Madison, GBU Investment Analyst. GBU was Pitt’s game sponsor for the Hail to Heroes game, recognizing active and former military members, first responders and medical professionals.
