When to get Life Insurance has Surprising Answers

Tom Johnson • January 3, 2023

Wondering if Now is the Time for Life Insurance?

The easy answer to when to buy life insurance is “when you have children.” Everybody knows that! If something happens to you, “the breadwinner,” there will be money for the family’s sustenance and education. This is true but doesn’t speak to the other times when life insurance is a smart choice. The question remains: when do we sign-up for life insurance? The answer is different for everyone, but inevitably involves consideration of what’s coming up in your life. Because life insurance only gets more expensive as we age, it makes financial sense to anticipate your accumulation of responsibilities and commitments and insure accordingly. Here are some common moments when life insurance makes sense.

Before we get down to specifics, there’s one big thing to keep in mind: even though it’s an easy thing to put off, you’re better off thinking about life insurance now. In general, life insurance gets more expensive the older you are. That’s because the younger you are, the longer your life expectancy is. Life insurance is priced based on age, gender and health at the time of application. All things being equal, a younger person will receive a better life insurance rate. In some small increments, that makes life insurance more expensive every single day. Signing up early will lock in a long-term price break while still allowing for a lot of living.

The question remains: when do we sign-up for life insurance? The answer is different for everyone, but inevitably involves consideration of what’s coming up in your life. Because life insurance only gets more expensive as we age, it makes financial sense to anticipate your accumulation of responsibilities and commitments and insure accordingly.

Here are some common moments when life insurance makes sense.

  1. You Know There’s More Family in Your Future                                                                                                                          You know yourself, and you know you’re going to want a family. Or looking in the other direction, your parents are getting frail, and you’re at least partially responsible for their future. That’s one of those life responsibilities that fall on us without our really thinking about it, but it’s real. One of the ways we express our love is by performing acts of service. There is no greater act of service than accepting responsibility for the people, places and things around us. We do it without thinking about it. “I’ll get it,” we say; taking on a little more every day. That’s how we make our lives work smoothly: we help each other. We see it not as a burden but as a kind of joy. Anticipating that other people are going to depend on us is part of a life well led. Life insurance helps you be ready for that. GBU Life even offers child term riders that allow you to insure any future children you may have under your policy, so when the time comes for those little ones, you already have coverage for them in place.
  2. Debt                                                                                                                                                                                                  You owe things. When you’re young, almost everyone owes more than they own. Odds are some of that debt is tied to other people—co-signers, business partners, people who have helped along the way. It is also important to take into consideration that your loved ones will want to pay proper tribute to your life when you should pass away. The average cost of a funeral is over $7,000. Most of the time people don’t die young; however when this does occur, the loved ones are often left not only with the tragedy but with a financial mess. A relatively small amount of life insurance would eliminate that. Remember life insurance is cheap when you’re young. You could relieve those around you of the financial hardship caused by your death for less than coffee money every day.
  3. The Opportunity to Seize Opportunities                                                                                                                                       
    In life, not only does risk happen but there are moments when we welcome risk. Life insurance can change the way you measure your possibilities. An average person’s career usually consists of 12 jobs and 15 homes. Every one of those changes involves risk—a period where you and the people who depend on you are vulnerable. But there are bigger risks to be taken as well. Consider, for example, an entrepreneurial opportunity. You and a friend have an idea for a company. You’re weighing the risk versus the reward. It is a sound idea for you and your business partner to purchase additional life insurance should either of you pass away unexpectedly. This additional life insurance would allow the other partner to purchase the entire company, while at the same time, it will protect your family financially. All the steps you’ve taken up the financial ladder mean there’s more to insure, a better lifestyle to be protected and more risk to be measured. Life insurance can change that equation. Adequately insured, your risk is lower. You can spend down your capital or absorb a start-up period at lower pay because if the worst happens there’s insurance to take care of the people you love and the responsibilities you’ve accepted. And that’s liberating. 

Of course, none of us know what’s going to happen. But by buying insurance early, at a comparatively low rate, you can proceed with more confidence. That is the ultimate power.


About the author

Tom Johnson is a writer and communications consultant based in Louisville, Kentucky. He has written or produced more than 100 television documentaries and published an equal number of magazine articles. He has written or co-written business plans that have raised over $100 million in venture capital and, for a short, lamentable period in his youth, made a living writing jokes. You can follow him on Twitter @NotGoogleable.


By Lesley Mann May 29, 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
April 22, 2025
GBU has designated four Community Pillars - Wellness, Education, Charitable Giving and Hometown Hero Support - which are a concentrated list of causes that resonate with our values.
February 5, 2025
Looking for new spots to explore this winter? Check out these three must-visit places for your next adventure.
January 21, 2025
Details and deadlines surrounding the GBU Foundation scholarship and grants for 2025.
January 3, 2025
Looking to try some new recipes this winter?
January 3, 2025
We've found some tips to keep up your sleeve this winter.
January 3, 2025
The Defined Benefit Annuity from GBU Life can help you to create a plan for a guaranteed income in retirement by making regular contributions based on your retirement income targets.
January 3, 2025
Graduating from college is an exciting milestone, but it’s also the perfect time to focus on your financial future. Building on the foundation you’ve already laid the groundwork for with smart money choices will set you up for long-term success. Here are a few key financial products to consider as you take the next step.
January 3, 2025
Kick-start your child’s journey to financial success with a whole life policy from GBU Life.
January 3, 2025
How well do you know the characters from the hit TV series The Office? Watch your reruns and get ready to test your skills in our winter trivia contest!
More Posts