Welcome Home with Operation Troop Appreciation
November 13, 2024
Since its launch in 2014, the Welcome Home program by Operation Troop Appreciation (OTA) has become a beacon of support for veteran families, impacting thousands who’ve bravely served but now face the challenges of civilian life. The program fills a crucial gap by helping prevent homelessness and poverty among veterans and providing much-needed assistance as they establish new lives.
For veterans, reintegrating into civilian society can be daunting, particularly for those experiencing poverty or homelessness. Often, these veterans re-enter society with very little. Here, OTA steps in to offer a “hand-up”—not just assistance, but a warm welcome, ensuring they have essentials to build a stable, comfortable home.
A Tradition of Warmth and Comfort
Moving into a new home is typically celebrated with housewarming gifts to ease the transition. Inspired by this tradition, OTA’s Welcome Home program offers veterans more than just symbolic gifts. Essential household items, such as a sturdy bed, mattress and other key home essentials, are provided to each family. These aren’t just items; they’re foundational to helping veterans feel secure, well-rested, and truly “at home.”
Collaborating with PAServes for Comprehensive Support
Welcome Home collaborates with PAServes, a network dedicated to serving veterans’ needs comprehensively, to reach veterans facing housing instability. Through this partnership, OTA provides not only goods but also coordinated resources to meet each family’s unique needs, working to offset the often-overwhelming expenses tied to establishing a household from scratch.
Moving Forward Together
OTA’s Welcome Home program is about much more than providing beds or basic items. It’s a powerful expression of community support, saying to each veteran, “Welcome home, and thank you for your service.” By helping to establish a sense of stability and comfort, OTA empowers veterans and their families to embrace new beginnings with dignity.
Learn more about OTA's Welcome Home program here.
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
GBU members between the ages of three and nine years old can enter their colored page in this year's contest, which is themed Pawprints on My Heart. Three age categories will be judged as follows: Category I: Ages three and four Category II: Ages five and six Category III: Ages seven, eight and nine Entrants may use crayons, colored pencils, markers or watercolor paints. Entries will be accepted through Monday, August 18, 2025, at 11:59 p.m. EST. The picture on the next page can be reproduced, or copies can be obtained by calling the Community Engagement Team at the GBU Home Office (800-765-4428) or by printing the image above. Cash Prizes for Each Category First prize: $75 Second prize: $50 Third prize: $30 How to Enter Send the three- to nine-year-old GBU member's coloring contest entry with their name and address on the colored page to: GBU Life ATTN: Member Benefits 4254 Saw Mill Run Boulevard Pittsburgh, PA 15227-3394. Or email contest@gbu.org with "Coloring Contest Entry” as the subject line. General Information Judges reserve the right to accept or reject any or all entries. Their decisions will be final. Artwork will be handled at the GBU Home Office with the utmost care. GBU reserves the right to reproduce entries for whatever use it wishes, provided proper credit is given. Permission does not include the sale of such work.
GBU has designated four Community Pillars - Wellness, Education, Charitable Giving and Hometown Hero Support - which are a concentrated list of causes that resonate with our values.
Looking for new spots to explore this winter? Check out these three must-visit places for your next adventure.
Details and deadlines surrounding the GBU Foundation scholarship and grants for 2025.
Looking to try some new recipes this winter?
We've found some tips to keep up your sleeve this winter.
The Defined Benefit Annuity from GBU Life can help you to create a plan for a guaranteed income in retirement by making regular contributions based on your retirement income targets.
Graduating from college is an exciting milestone, but it’s also the perfect time to focus on your financial future. Building on the foundation you’ve already laid the groundwork for with smart money choices will set you up for long-term success. Here are a few key financial products to consider as you take the next step.
Kick-start your child’s journey to financial success with a whole life policy from GBU Life.