Welcome Home with Operation Troop Appreciation

November 13, 2024
Since its launch in 2014, the Welcome Home program by Operation Troop Appreciation (OTA) has become a beacon of support for veteran families, impacting thousands who’ve bravely served but now face the challenges of civilian life. The program fills a crucial gap by helping prevent homelessness and poverty among veterans and providing much-needed assistance as they establish new lives.

For veterans, reintegrating into civilian society can be daunting, particularly for those experiencing poverty or homelessness. Often, these veterans re-enter society with very little. Here, OTA steps in to offer a “hand-up”—not just assistance, but a warm welcome, ensuring they have essentials to build a stable, comfortable home.

A Tradition of Warmth and Comfort
Moving into a new home is typically celebrated with housewarming gifts to ease the transition. Inspired by this tradition, OTA’s Welcome Home program offers veterans more than just symbolic gifts. Essential household items, such as a sturdy bed, mattress and other key home essentials, are provided to each family. These aren’t just items; they’re foundational to helping veterans feel secure, well-rested, and truly “at home.”

Collaborating with PAServes for Comprehensive Support
Welcome Home collaborates with PAServes, a network dedicated to serving veterans’ needs comprehensively, to reach veterans facing housing instability. Through this partnership, OTA provides not only goods but also coordinated resources to meet each family’s unique needs, working to offset the often-overwhelming expenses tied to establishing a household from scratch.

Moving Forward Together
OTA’s Welcome Home program is about much more than providing beds or basic items. It’s a powerful expression of community support, saying to each veteran, “Welcome home, and thank you for your service.” By helping to establish a sense of stability and comfort, OTA empowers veterans and their families to embrace new beginnings with dignity.

Learn more about OTA's Welcome Home program here.
August 31, 2026
September marks National Life Insurance Awareness month and GBU Life is partnering with Optimity to bring our members a financial wellness check-in.
By Mary Koczan and Laqueeta Coleman August 28, 2026
District 684 Brentwood, Pennsylvania and District 699 Frankenmuth, Michigan
August 26, 2026
A Life Dedicated to Heritage, Fellowship, and Service
August 24, 2026
The GBU Life Scholarship Awards support students in college, trade programs, non-college programs, and graduate school, helping them achieve their dreams, setting them on a career path and realizing life goals. Since its founding, the GBU Foundation has awarded 4,500 scholarships and educational grants totaling more than $3.2 million. In 2025, 215 members received $226,000 to support their two‑year, four‑year and graduate studies. Here’s a look at where the rubber meets the road — as we check in on past grantees to see how their scholarship awards have helped them stay on course, where they are now, and where they hope to be in the future.
August 21, 2026
There are people who give, people who serve, and people whose lives are changed because of both. All were represented at the GBU Foundation Community Grant Awards event on April 9, 2026.
August 19, 2026
The GBU Foundation, established by GBU Life in 1963 as a 501(c)(3) nonprofit, empowers donors to turn generosity into meaningful community impact.
August 17, 2026
To celebrate our 134th anniversary, GBU Life launched the Birthday Bash initiative, calling upon the GBU Life community to honor our fraternal legacy through service. GBU Life invited members, producers, and community leaders to assemble and deliver shelf-stable cake kits for individuals and families who may otherwise go without a birthday celebration. What can seem like a simple act of service could be the spark of hope someone needed.
August 13, 2026
GBU Life is expanding the power of your member benefits with an enhancement to LawAssure, the easy‑to‑use online service that helps you prepare essential legal documents from home.
August 11, 2026
A guide for navigating miscarriage, stillbirth, and the grief that follows.
July 30, 2026
There’s something about summer that makes even the simplest meal feel like a celebration.