Give Back Group Project Spotlight: Courage for Kiera Foundation

October 25, 2022

Courage for Kiera Foundation:

Grandparents Support Memorial Fund through Yard Sale

Cathy Chirdon and her husband Robert, of Dysart, Pennsylvania, formed a GBU Give Back Group in July 2022 to support the 5th annual Courage for Kiera Yard Sale and Bake Sale in Altoona, Pennsylvania. The Yard Sale raised $14,800, and through the Chirdon’s participation, GBU provided a$2,000 match.

Cathy and Robert’s granddaughter, Kiera, was diagnosed with a rare form of cancer at nine years old. She fought bravely for 7-1/2 years and passed away in 2017. Kiera’s passion was music, and she played violin. Kiera’s friend Madi organized the yard sale to raise funds so the Courage for Kiera Foundation could provide scholarships to local high school students.

“This yard sale helps keep Kiera’s memory alive and to give the scholarships, help keep her memory alive and it means a lot to me and her family,” Cathy told WTAJ-TV in Altoona, Pennsylvania.

Cathy and Robert are part of a group of community members who hold monthly yard sales to benefit other local charities. They can raise additional funds for their causes with the GBU match as Give Back Group members.

 Dear GBU Life, 

 

Thank you so very, very much for the generous give back donations to the charities close to my heart! 


God Bless, 

Cathy Chirdon

Give Back Groups

If you are working to raise funds for an organization that impacts your local community, GBU will match the funds you raised up to $1,000 per GBU member in your group to a maximum of$5,000 per group. You can do your fundraising any way you like: in person, through a mail campaign or even via Facebook. The funds matching must be for a qualifying 501-c(3) organization that impacts your local community. The organization must have a listing on Charity Navigator.

VISIT GBUCARES.ORG/GIVE-BACK-GROUPS TO REQUEST APPROVAL FOR YOUR GIVE BACK GROUP.

By Lesley Mann May 29, 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
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