GBU Life Earns Positive Outlook and A- Rating from AM Best
July 22, 2024
GBU is thrilled to announce a significant achievement that underscores our commitment to financial security.
On July 11, 2024, AM Best, the oldest credit rating agency, reaffirmed our Financial Strength Rating of A- (Excellent) and upgraded our outlook from stable to positive.
This recognition from AM Best reflects GBU’s dedication to providing the highest level of financial stability and peace of mind for everyone who chooses to trust us with their financial investments. At GBU Life, our mission is to offer reliable opportunities for all individuals to grow, protect and manage their wealth wisely. This positive outlook reinforces our position as a trusted provider of life insurance and annuity solutions.
Our journey has been characterized by strategic expansion across different regions, diversification of our product offerings and strengthening of our overall market presence—all aimed at enhancing the financial well-being of those who trust us to do so. Our significant growth in total assets, capital and surplus, membership count and distribution channels illustrate our commitment to enhancing our services and ensuring the security and growth of all investments entrusted to us.
Central to our success is our strong balance sheet, supported by rigorous risk management practices and conservative strategies for reserving funds. These measures not only safeguard investments but also provide a solid foundation for sustainable growth and stability. Our robust operational performance, marked by above-average investment yields and rapid net premium growth, further underscores our ability to deliver on our commitments.
As a member-owned organization, GBU takes pride in our ability to maintain low operating costs, enabling us to offer competitively priced life insurance, attractive annuity rates and stable investment returns. Our commitment to financial security is complemented by our dedication to social responsibility, empowering our members and their communities to contribute meaningfully to causes that matter to them.
Looking ahead, we remain steadfast in our pursuit of excellence. We are committed to upholding our reputation as a trusted leader in the insurance industry, providing integrity, transparency and exceptional service. Whether you are already a member or exploring options for your financial future, GBU Life is here to support you every step of the way. We invite you to discover the benefits of securing your future with GBU Financial Life if you have not already. Together, we are committed to building legacies and making a positive difference in the communities we serve.
Learn more about how we can help you achieve your financial goals today by visiting gbu.org.
A Life Dedicated to Heritage, Fellowship, and Service
The GBU Life Scholarship Awards support students in college, trade programs, non-college programs, and graduate school, helping them achieve their dreams, setting them on a career path and realizing life goals. Since its founding, the GBU Foundation has awarded 4,500 scholarships and educational grants totaling more than $3.2 million. In 2025, 215 members received $226,000 to support their two‑year, four‑year and graduate studies. Here’s a look at where the rubber meets the road — as we check in on past grantees to see how their scholarship awards have helped them stay on course, where they are now, and where they hope to be in the future.
GBU Life is expanding the power of your member benefits with an enhancement to LawAssure, the easy‑to‑use online service that helps you prepare essential legal documents from home.
A guide for navigating miscarriage, stillbirth, and the grief that follows.
There’s something about summer that makes even the simplest meal feel like a celebration.
Summer vacation is an exciting time packed with trips, camps, and sports, but we’ve all reached that point where we hear those dreaded words: “I’m bored!” With GBU Life’s Give Back Group benefit, you can keep your family busy while helping others without the pressure of covering project costs.
It is time, once again, for the GBU Life annual summer photo contest! Send us your favorite photo that depicts the contest theme, The Golden Hour.
Building a Home and Community for Vulnerable Veterans
We are pleased to present the candidates for the 2026 GBU Life Board of Directors election.
As Chief Financial Officer, part of my role is to help ensure GBU Life remains financially strong, provides good value to its members and is able to meet future benefit obligations.