Optimity Fall Bucket List Challenges
January 12, 2024

Sweater Weather
Fall Bucket List Challenges
Fall is a season of celebration, as communities come together for festivals and gatherings to revel in the beauty and
bounty of the season. It's a time for hayrides, pumpkin picking and corn mazes. It encourages reflection and gratitude for the gifts of nature and the simple pleasures of warmth, comfort, and togetherness. Fall is a season that captivates the senses and nourishes the soul.
GBU Life Optimity members were challenged to celebrate every little facet of fall with a daily challenge from October 16 to November 16. Members who completed ten challenges got to select a 501(c)(3) non-profit for us to support with a $50 donation.

Some challenges included:
- Share the bounty: donate non-perishable food
- Journal your blessings
- Scarecrow spotlight
- Sweater weather: wear your comfiest sweater
- Rake it forward: rake your neighbor's leaves
- Make a DIY fall craft
- Share your Halloween candy haul
- Bake a pumpkin pie
- Carve a pumpkin
- Share your Halloween costume
- Light a fall-scented candle
- Watch a scary movie
- Enjoy a hot fall beverage
- Take a fall foliage road trip
- Make a s'more by the fire
- Donate used cold-weather clothes
- Make your favorite fall soup
- Declare your favorite football team
- Take a pretty fall photo

Join Optimity at inside.gbu.org/optimity.

As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts

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