How to Use Hashtags
August 30, 2021
Are you curious about the purpose of hashtags? We've compiled a summary of tips, including how to use hashtags, how they work and why you'd add them to your social media routine.
A hashtag is similar to a mark or tag that helps indicate content related to a particular topic. Visually, hashtags begin with the pound symbol and are followed by a word, saying or phrase.
Hashtags are included in the copy of a social media post; they facilitate engagement and make your post detectable by others. When people look for specific topics or keywords on social media, posts containing those specific hashtags populate within the search. Additionally, when you click on a hashtag, other posts utilizing that hashtag will appear, making it easy to find similar content.
Let's discuss incorporating the #LIAM21 and #GetLifeInsurance hashtags for September's Life Insurance Awareness Month (LIAM). Determine the graphic and content for your post. We'll use the image and copy below as our example. If you need content for your posts, we've created GBU-branded graphics for use on your social platforms, featuring our Select Choice Term insurance (click here to access) and Secure Life permanent insurance (click here to access). Plus, you can utilize GBU's life insurance support materials.
Sample social post:
Are you wondering how to protect your family in case the 'what if' occurs? Visit www.gbu.org for more information.
#GetLifeInsurance #LIAM21
Things to remember about hashtags:
- Less is more. Consider limiting the number of hashtags in your post. Your content will look like spam if you use an excessive amount.
- Do not include punctuation, spaces or symbols in your hashtag.
- Hashtags in your post are only viewable by your connections unless your profile's setting is public.
As days shorten and leaves begin to change, September invites us to refocus our minds to new possibilities. What better way to grow than by learning a new language?
Do you have enough life insurance for your family?
A handy guide to help you find the best prices on school supplies, electronics, clothing and more.
With some strategic planning, you can easily navigate the back-to-school shopping season.
A handy guide to dorm room must-haves that will help you create a cozy, organized and stylish space.
August is National Wellness Month, a time to reflect on your health and commit to simple habits that support a well-balanced lifestyle. That’s where Optimity enters.
Staying cool in the summer can be a challenge, especially when you're trying to stick to a budget. If you're a GBU member, you have access to a fun benefit!
When it comes to planning for the future, there are few things more meaningful than knowing your legacy will make a lasting impact. At GBU, we’re proud to offer members the tools and resources needed to protect what matters most while also providing meaningful ways to give back.
Since December 2024, donors have contributed an impressive $1,443,000 to
the GBU Foundation, establishing new scholarship, educational grant and
donor-advised charitable funds. These gifts help to shape a brighter future for
students, communities and charitable causes across the country.
Legacy giving, also known as planned giving, is a meaningful way to leave behind an impact on the causes and organizations you care about. By incorporating life insurance and annuities into your estate planning, you can maximize the benefits of your legacy gifts, ensuring they are both impactful and tax efficient.