How to Use Hashtags
August 30, 2021
Are you curious about the purpose of hashtags? We've compiled a summary of tips, including how to use hashtags, how they work and why you'd add them to your social media routine.
A hashtag is similar to a mark or tag that helps indicate content related to a particular topic. Visually, hashtags begin with the pound symbol and are followed by a word, saying or phrase.
Hashtags are included in the copy of a social media post; they facilitate engagement and make your post detectable by others. When people look for specific topics or keywords on social media, posts containing those specific hashtags populate within the search. Additionally, when you click on a hashtag, other posts utilizing that hashtag will appear, making it easy to find similar content.
Let's discuss incorporating the #LIAM21 and #GetLifeInsurance hashtags for September's Life Insurance Awareness Month (LIAM). Determine the graphic and content for your post. We'll use the image and copy below as our example. If you need content for your posts, we've created GBU-branded graphics for use on your social platforms, featuring our Select Choice Term insurance (click here to access) and Secure Life permanent insurance (click here to access). Plus, you can utilize GBU's life insurance support materials.
Sample social post:
Are you wondering how to protect your family in case the 'what if' occurs? Visit www.gbu.org for more information.
#GetLifeInsurance #LIAM21
Things to remember about hashtags:
- Less is more. Consider limiting the number of hashtags in your post. Your content will look like spam if you use an excessive amount.
- Do not include punctuation, spaces or symbols in your hashtag.
- Hashtags in your post are only viewable by your connections unless your profile's setting is public.
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
GBU members between the ages of three and nine years old can enter their colored page in this year's contest, which is themed Pawprints on My Heart. Three age categories will be judged as follows: Category I: Ages three and four Category II: Ages five and six Category III: Ages seven, eight and nine Entrants may use crayons, colored pencils, markers or watercolor paints. Entries will be accepted through Monday, August 18, 2025, at 11:59 p.m. EST. The picture on the next page can be reproduced, or copies can be obtained by calling the Community Engagement Team at the GBU Home Office (800-765-4428) or by printing the image above. Cash Prizes for Each Category First prize: $75 Second prize: $50 Third prize: $30 How to Enter Send the three- to nine-year-old GBU member's coloring contest entry with their name and address on the colored page to: GBU Life ATTN: Member Benefits 4254 Saw Mill Run Boulevard Pittsburgh, PA 15227-3394. Or email contest@gbu.org with "Coloring Contest Entry” as the subject line. General Information Judges reserve the right to accept or reject any or all entries. Their decisions will be final. Artwork will be handled at the GBU Home Office with the utmost care. GBU reserves the right to reproduce entries for whatever use it wishes, provided proper credit is given. Permission does not include the sale of such work.
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