Happy Birthday to GBU!

April 12, 2024

Since its inception on April 13, 1892, GBU has been a pillar of stability in the realm of financial services. Founded on the principles of fraternalism and community, the company has witnessed significant changes over the years while steadfastly maintaining its core values.

The More Things Change

One of the most noticeable changes since GBU's founding has been the rapid advancement of technology. In 1892, when the company was established, transactions were recorded by hand, and communication was limited to letters and telegrams. Today, GBU utilizes cutting-edge digital platforms for customer service, claims processing and financial transactions. The introduction of the internet and mobile technology has revolutionized the way the company interacts with its members, making services more accessible and efficient than ever before.

Over the years, GBU has expanded its range of products and services to meet the evolving needs of its members. While the company initially focused on simple financial protection products, it has since diversified into more complex life insurance and annuity products offered in more states. This expansion has allowed GBU to offer comprehensive financial solutions to its members, ensuring that their needs are met at every stage of life.

The regulatory landscape surrounding insurance and financial services has undergone significant changes since GBU's
inception. From the introduction of new laws and regulations to the establishment of regulatory bodies, such as the Securities Exchange Commission (known as the SEC) and the Financial Industry Regulatory Authority (known as FINRA), the industry has become increasingly complex and tightly regulated. GBU has adapted to these changes by ensuring compliance with all relevant regulations and implementing robust internal controls to protect its members' interests. 

The More they Stay the Same

Despite these changes, one thing that has remained constant throughout GBU's history is its commitment to fraternalism and community. From its early days, the company has prioritized the well-being of its members and the communities it serves. Whether through charitable initiatives, volunteer efforts or community events, GBU has always been dedicated to making a positive impact on the lives of its members and the wider community.

GBU has undergone significant changes since its founding 132 years ago, adapting to technological advancements, expanding its product offerings and navigating a complex regulatory environment. However, throughout its history, the company has remained true to its core values of fraternalism and community, ensuring that its members receive the support and financial security they need.
May 7, 2026
Each year, we set aside time to deep clean and organize our homes. But when was the last time you set aside time to organize your finances? We sat down with GBU Life Home Office agents Leah Teahl and Dominic Nicciai to learn about the benefits of an annual financial review and how you can get started.
May 4, 2026
Every child can name a teacher who made a difference: the one who stayed late to help, offered encouragement at just the right moment or made learning feel exciting. Recognizing a teacher’s dedication doesn’t require grand gestures, but it does call for intention. Thoughtful appreciation gifts, especially during Teacher Appreciation Week or year-end celebrations, offer a tangible way to express heartfelt gratitude.
April 15, 2026
Board Election GBU Financial Life’s national bylaws allow adult insured members (as defined in Article VI, Section 1 of the bylaws) the right to vote for the organization’s Board of Directors. Ballots will be mailed at the beginning of August 2026 to all eligible members. Eligible members may vote by paper ballot via mail or electronic ballot online once they receive their ballot. Cumulative voting or voting by proxy is not permitted.
January 2, 2026
We hope the holiday brought you moments of rest and joy for the year ahead, giving you time to recharge and look forward with renewed purpose.
December 18, 2025
Winter is a magical time filled with holidays and the warmth of togetherness. It’s the perfect season to start traditions that your kids will look forward to every year. Here are some creative ideas to start your family’s unique winter traditions!
Two people exchanging gifts
December 3, 2025
To help you shine at your next workplace white elephant party, here’s a list of affordable and useful gift ideas.
Table with plate settings, pumpkins and candles
November 26, 2025
Here are 9 unique and meaningful ways to express your gratitude.
November 25, 2025
Inventive ideas to turn your Thanksgiving leftovers into delicious new meals.
Person on a laptop computer while seat a desk.
November 20, 2025
Your security and peace of mind are important to GBU Life. Here are a few key reminders to help you stay safe and recognize legitimate communications from us.
family
November 5, 2025
Do you have enough life insurance for your family?