Happy Birthday to GBU!
April 12, 2024
Since its inception on April 13, 1892, GBU has been a pillar of stability in the realm of financial services. Founded on the principles of fraternalism and community, the company has witnessed significant changes over the years while steadfastly maintaining its core values.
The More Things Change
One of the most noticeable changes since GBU's founding has been the rapid advancement of technology. In 1892, when the company was established, transactions were recorded by hand, and communication was limited to letters and telegrams. Today, GBU utilizes cutting-edge digital platforms for customer service, claims processing and financial transactions. The introduction of the internet and mobile technology has revolutionized the way the company interacts with its members, making services more accessible and efficient than ever before.
Over the years, GBU has expanded its range of products and services to meet the evolving needs of its members. While the company initially focused on simple financial protection products, it has since diversified into more complex life insurance and annuity products offered in more states. This expansion has allowed GBU to offer comprehensive financial solutions to its members, ensuring that their needs are met at every stage of life.
The regulatory landscape surrounding insurance and financial services has undergone significant changes since GBU's
inception. From the introduction of new laws and regulations to the establishment of regulatory bodies, such as the Securities Exchange Commission (known as the SEC) and the Financial Industry Regulatory Authority (known as FINRA), the industry has become increasingly complex and tightly regulated. GBU has adapted to these changes by ensuring compliance with all relevant regulations and implementing robust internal controls to protect its members' interests.
The More they Stay the Same
Despite these changes, one thing that has remained constant throughout GBU's history is its commitment to fraternalism and community. From its early days, the company has prioritized the well-being of its members and the communities it serves. Whether through charitable initiatives, volunteer efforts or community events, GBU has always been dedicated to making a positive impact on the lives of its members and the wider community.
GBU has undergone significant changes since its founding 132 years ago, adapting to technological advancements, expanding its product offerings and navigating a complex regulatory environment. However, throughout its history, the company has remained true to its core values of fraternalism and community, ensuring that its members receive the support and financial security they need.
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When it comes to planning for the future, there are few things more meaningful than knowing your legacy will make a lasting impact. At GBU, we’re proud to offer members the tools and resources needed to protect what matters most while also providing meaningful ways to give back.
Since December 2024, donors have contributed an impressive $1,443,000 to
the GBU Foundation, establishing new scholarship, educational grant and
donor-advised charitable funds. These gifts help to shape a brighter future for
students, communities and charitable causes across the country.
Legacy giving, also known as planned giving, is a meaningful way to leave behind an impact on the causes and organizations you care about. By incorporating life insurance and annuities into your estate planning, you can maximize the benefits of your legacy gifts, ensuring they are both impactful and tax efficient.