Happy Birthday to GBU!
April 12, 2024
Since its inception on April 13, 1892, GBU has been a pillar of stability in the realm of financial services. Founded on the principles of fraternalism and community, the company has witnessed significant changes over the years while steadfastly maintaining its core values.
The More Things Change
One of the most noticeable changes since GBU's founding has been the rapid advancement of technology. In 1892, when the company was established, transactions were recorded by hand, and communication was limited to letters and telegrams. Today, GBU utilizes cutting-edge digital platforms for customer service, claims processing and financial transactions. The introduction of the internet and mobile technology has revolutionized the way the company interacts with its members, making services more accessible and efficient than ever before.
Over the years, GBU has expanded its range of products and services to meet the evolving needs of its members. While the company initially focused on simple financial protection products, it has since diversified into more complex life insurance and annuity products offered in more states. This expansion has allowed GBU to offer comprehensive financial solutions to its members, ensuring that their needs are met at every stage of life.
The regulatory landscape surrounding insurance and financial services has undergone significant changes since GBU's
inception. From the introduction of new laws and regulations to the establishment of regulatory bodies, such as the Securities Exchange Commission (known as the SEC) and the Financial Industry Regulatory Authority (known as FINRA), the industry has become increasingly complex and tightly regulated. GBU has adapted to these changes by ensuring compliance with all relevant regulations and implementing robust internal controls to protect its members' interests.
The More they Stay the Same
Despite these changes, one thing that has remained constant throughout GBU's history is its commitment to fraternalism and community. From its early days, the company has prioritized the well-being of its members and the communities it serves. Whether through charitable initiatives, volunteer efforts or community events, GBU has always been dedicated to making a positive impact on the lives of its members and the wider community.
GBU has undergone significant changes since its founding 132 years ago, adapting to technological advancements, expanding its product offerings and navigating a complex regulatory environment. However, throughout its history, the company has remained true to its core values of fraternalism and community, ensuring that its members receive the support and financial security they need.
A Life Dedicated to Heritage, Fellowship, and Service
The GBU Life Scholarship Awards support students in college, trade programs, non-college programs, and graduate school, helping them achieve their dreams, setting them on a career path and realizing life goals. Since its founding, the GBU Foundation has awarded 4,500 scholarships and educational grants totaling more than $3.2 million. In 2025, 215 members received $226,000 to support their two‑year, four‑year and graduate studies. Here’s a look at where the rubber meets the road — as we check in on past grantees to see how their scholarship awards have helped them stay on course, where they are now, and where they hope to be in the future.
GBU Life is expanding the power of your member benefits with an enhancement to LawAssure, the easy‑to‑use online service that helps you prepare essential legal documents from home.
A guide for navigating miscarriage, stillbirth, and the grief that follows.
There’s something about summer that makes even the simplest meal feel like a celebration.
Summer vacation is an exciting time packed with trips, camps, and sports, but we’ve all reached that point where we hear those dreaded words: “I’m bored!” With GBU Life’s Give Back Group benefit, you can keep your family busy while helping others without the pressure of covering project costs.
It is time, once again, for the GBU Life annual summer photo contest! Send us your favorite photo that depicts the contest theme, The Golden Hour.
Building a Home and Community for Vulnerable Veterans
We are pleased to present the candidates for the 2026 GBU Life Board of Directors election.
As Chief Financial Officer, part of my role is to help ensure GBU Life remains financially strong, provides good value to its members and is able to meet future benefit obligations.