Fraternal Heritage

Jennifer Stockdale • Apr 04, 2023
Fraternal organizations have been an important part of American culture since the early 19th century. Fraternal organizations originated as mutual aid societies, established to provide members with financial and social support in times of need. These organizations were often founded on the basis of shared trade, craft or cultural, ethnic or religious backgrounds. Many of them evolved into powerful institutions with a significant influence on American life.

In the early 1800s, fraternal organizations such as the Freemasons, Odd Fellows and Knights of Pythias began to emerge in the United States. These organizations provided members with social, financial and educational opportunities, as well as a sense of belonging and community. As the 19th century progressed, fraternal organizations expanded their reach and influence. Some of the more popular fraternal organizations of this period included the Ancient Order of United Workmen, the Independent Order of Foresters, the Improved Order of Red Men and the Knights of Columbus.

What is a Fraternal Organization?

For an organization to be classified as a 501(c)(8) tax-exempt fraternal society by the IRS, it must: 

  • have a fraternal purpose
  • operate under a lodge system
  • provide for the payment of life, sick, accident or other benefits


The original common bond of GBU members was their German heritage. Membership expansion and mergers have advanced GBU's common bond to be community service.



GBU's Fraternal Story

In the late 1800s, German immigrant and business leader Louis Volz met with a group of fellow German businessmen and craftsmen at a law office on Diamond Street in Pittsburgh, PA. This group, which included August Wedemeyer, Lous Thurman, Henry Graf and Julius Eicher set out to develop a new type of fraternal benefit society to provide affordable financial protection against unemployment, injury and death to German-American working men and women. At the time, secret societies had long been an object of scorn among religious German-Americans due to their pageantry and exclusive nature. The group published the purpose and goals of this new organization, the English name for which was the German Beneficial Union (GBU) in the first issue of the Union Reporter, establishing GBU as a benefit union that would be open to all.


During this period in the United States, commercial life insurance carriers were not yet seen as trustworthy, government benefits such as unemployment and social security were  non-existent, and employers were not widely offering the short-term disability benefits available today. GBU’s first product, a mutual benefit plan called Class A, checked many of those boxes, offering sickness, accident and death benefits while also functioning as a savings certificate. After 10 years of paying premiums, the member received a paid-up policy including 6 percent interest. The Class A plan proved to be just what members needed at the time and helped to grow GBU membership in the coming years. While GBU’s original Class A plan was a sought after and needed product, both commercial insurance carriers and the government changed over time  to also develop protection for many of these same cases.



Throughout the next century, GBU grew, developed and changed with the times. The organization’s ability to be nimble allowed GBU to become the strong and successful organization we know today. GBU continues to live out the original intent of its founders by remaining an open and inclusive society, meeting member needs and maintaining financial strength for the good of future generations. GBU’s success over the long term had to do with two factors: its open membership policy and its ability  to develop and change products based on member needs.


As German immigration to the US began to decline, GBU began serving more second- and third-generation German-American families, which by that time had simply become American families. The founders' original German roots attracted many German immigrants to the society because the society’s publication and meetings were made available in both German and English. As these German families blended into the melting pot that is the United States, GBU adapted as well and welcomed members of all ethnicities to preserve membership growth. Today, GBU is still welcoming a wide range of members. GBU has become a “home” of sorts for a variety of other fraternal organizations seeking to maintain the social aspect of their societies without the complexities of maintaining financial products. Over the past two decades, GBU has welcomed members of Lutheran Fraternities of America (LFA), United Lutheran Society (ULS), Hungarian Reformed Federation of America (HRFA), Slovak Gymnastic Union Sokol of the USA (Sokol USA), Independent Order of Vikings (IOV) and Baptist Life Association to become part of GBU. We foresee that GBU's strength will allow us to blend many more fraternal families into our membership in the future. 

Of course, membership in a fraternal benefit society is difficult to grow without the benefit part. GBU’s original Class A product transformed as more types of financial protection were being offered by both the government and trade unions. The need for unemployment benefits and short-term disability payments from such a plan decreased as these benefits became available from other sources. By the mid-twentieth century, many Americans who were members of fraternal societies owned a combination of commercial- and fraternal-issued life insurance policies and in fact, usually maintained multiple fraternal organization memberships by owning small policies issued by each. This strategy allowed for a variety of social activities as well as benefits protection should any one fraternal or commercial carrier fail. Today, many fraternal benefit societies, including GBU, help meet members' financial protection needs with life insurance focusing on whole life and term life insurance products, as well as helping with retirement income needs by offering annuities. GBU continues to evolve these products as consumer needs change and become more complex. GBU's financial strength means that consumers can remain confident in GBU products and its ability to deliver promised payouts. 



The Future of Fraternalism

Throughout the history of GBU, the role of the Home Office or national leadership has played a changing role in the direction of membership. In the early years of the organization, the national leadership played a strong role in organizing social activities as the organization was built-up and became established. As more districts formed and spread further from the epicenter of Pittsburgh, fraternal activity fell to the individual districts. Localized districts were needed so that members would have a convenient place to pay insurance premiums and enjoy social activities as travel outside the community was not as easy as it is today. As travel became easier, mail service became more reliable and families discovered competing social priorities, member activity slowed down. This caused many of the smaller, localized GBU districts to consolidate with nearby districts. In 1976, GBU brought the function of premium collection into the Home Office with a centralized billing system. Advantages to this system were that it made GBU competitive with the commercial industry and put less work on district fraternal secretaries. At that time, payment of premiums was still one of the main reasons for members to attend district meetings. Many districts were concerned that attendance would decline if members no longer needed to attend to make payments. National leadership advised districts to create more attractive activities to bring members to meetings rather than relying on obligation of payments.


Over the last 30 years, the GBU Home Office has become the center of GBU membership. The Home Office procures and manages member benefits programs that encourage participation as a member, small group or district and hosts numerous virtual social events allowing members to get together regardless of location. These new benefits and programs allow members flexibility to participate in ways that work with their lifestyles a well as being able to focus on the needs in their local communities. Although these needs may vary, members can receive support from GBU as long as the cause aligns with one of GBU's four established Community Engagement Pillars—Education, Wellness, Hometown Heroes and Community Service. The current state of GBU is a collaboration between individual members, member groups, districts and the Home Office. Modern technology allows the GBU Home Office to be a hub of innovation for new fraternal programs, to connect our wide network of members and spur our great organizations to future growth for generations to come.


If you are interested in supporting your local community, join the GBU Life Member Community at community.gbu.org  to get details on programs and benefits. If you would like more information about GBU districts in your area or starting a new GBU district, you can find locations and information about our current districts under the "more" tab by clicking on GBU Districts.

20 May, 2024
GBU members between the ages of three and nine years old can enter their colored page in this year's contest, themed: Soundtrack of My Life. Three age categories will be judged as follows: Category I: Ages three and four Category II: Ages five and six Category III: Ages seven, eight and nine Entrants may use crayons, colored pencils, markers or watercolor paints. Entries will be accepted through Monday, August 19, 2024, at 11:59 p.m. EST. The picture on the next page can be reproduced, or copies can be obtained by calling the Community Engagement Team at the GBU Home Office (800-765-4428). Cash Prizes for Each Category First prize: $75 Second prize: $50 Third prize: $30 How to Enter Send the three- to nine-year-old GBU member's coloring contest entry with their name and address on the back of the child's colored page to: GBU Life ATTN: Member Benefits 4254 Saw Mill Run Boulevard Pittsburgh, PA 15227-3394. Or email contest@gbu.org with "Coloring Contest Entry” as the subject line. General Information Judges reserve the right to accept or reject any or all entries. Their decisions will be final. Artwork will be handled at the GBU Home Office with the utmost care. GBU reserves the right to reproduce entries for whatever use it wishes, provided proper credit is given. Permission does not include the sale of such work.
Dog head being held
18 May, 2024
Through GBU’s Birthday Match benefit, we will match up to $100 when you donate to your favorite 501(01(c)3 organization.
Hands and a young plant
15 Apr, 2024
Thank you for supporting your community through the Give Back Groups program! To ensure the long-term sustainability of the program, we have made some updates to the Give Back Groups donation-matching program guidelines, effective March 1, 2024. Please read over the updated guidelines before submitting your request. Guidelines for project start-up funds remain the same. GBU will match funds raised for eligible organizations of up to $1,000 per participating insured member and up to $500 per participating social member (up to $5,000 per project). Eligibility Guidelines The benefiting organization must be a 501(c)(3) organization listed on Charity Navigator or provide documentation of 501(c)(3) status OR Matching funds must be for specific funds, projects or programs for schools, churches, other religious organizations or civic organizations. Insured members may lead up to two Give Back Group projects per year and may participate in up to two additional projects. Social members may lead one Give Back Group project per year and may participate in one additional project. AND the benefiting organization, fund, project or program must: Impact your local community OR Bring members of your community to work together for a cause outside your community, such as making care packages, or collecting items for those in need in other communities or countries. Ineligible organizations, funds, projects or programs include those that: Are political. Are controversial or serve a negative purpose. Fund outreach or teaching of any specific religion or point of view. Provide general funds for schools, churches, other religious organizations or civic organizations. Send funds outside of the local community without bringing community members together to work together for a cause. The maximum amount an organization may receive each year is $20,000. GBU will approve a maximum of 13 projects per month. If fewer than 13 projects are submitted in a month, the balance of available projects can be carried over to the next month. Choose how to help your community and start a Give Back Group or request project start-up funds today! Visit gbucares.org/give-back-groups .
Volunteers
15 Apr, 2024
The Volunteer of the Year award is an honor GBU presents to recognize a GBU member who, through example and accomplishment, provided outstanding volunteer service to his or her community and/or district during the past year. The GBU 2024 Volunteer of the Year award is based on volunteer service performed from July 1, 2023, to June 30, 2024. Celebrate a fellow member's accomplishments by completing the Volunteer of the Year nomination form at gbucares.org/volunteer-of-the-year . All nomination forms must be received by Friday, August 2, 2024. Incomplete entries or entries received after the deadline will not be considered. For questions about this program or to request a paper nomination form, please contact GBU's Community Engagement Department at memberbenefits@gbu.org or call 800-765-4428.
Dog in crate
15 Apr, 2024
Are you passionate about giving back to your community but not sure where to start? Consider applying for project start-up funds with GBU’s Give Back Groups. As a project leader, you can plan your own project to help your community, and GBU will reimburse you for associated expenses (up to a certain amount). Read stories from fellow GBU members who support GBU’s Community Pillars of Wellness, Education, Charitable Giving and Hometown Hero Support in their area through project start-up funds! Wellness Location: Wayne County, MI GBU Member: Donna Povich Benefiting Organization: Friends for Animals of Metro Detroit Project Description: Donna and fellow GBU members got together to purchase and collect food, blankets and towels for the animal shelter. Hometown Hero Support Location: Fayette County, PA GBU Member: Ken Firestone Benefiting Organizations: Normalville VFW, Springfield VHC, Indian Head VFD Project Description: Ken and his team made phone calls, had collection boots in the community and facilitated an auction to help support three volunteer fire departments. Charitable Giving Location: Fond du Lac County, WI GBU Member: Susan VandeBerg Benefiting Organization: REACH Waupun Project Description: Susan connected GBU and Lions club members to host a chili and warming station during the city-wide weekend event. The funds raised helped to support a local not-for-profit student mentoring program. Education Location: Washington County, PA GBU Member: Mary Ann Berty Benefiting Organization: Student run Trinity Leadership Committee Project Description: A team of GBU members led by Mary Ann hosted a silent disco dance for special needs students and invited other schools to participate! Choose how to help your community and request project start-up funds today! Visit gbucares.org/give-back-groups.
Group of teens
15 Apr, 2024
Junior Achievement (JA) USA is the nation's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their futures and make smart academic and economic choices. Junior Achievement programs focus on developing school-age children in the areas of work readiness, entrepreneurship and financial literacy and are heavily dependent on community volunteers to operate. JA Inspire is more than a career fair; it brings together the business community and local schools and is designed to help launch middle school students into their futures—high school, college, and careers beyond. At JA Inspire’s in-person events, students interact with company representatives and participate in hands-on activities, often using equipment or tools used on the job. From helping the students dress for success to operating the student exit table, GBU members and employees were able to spend the day sharing real-world work experiences and participating in hands-on engagement with the over 900 students who attended.
People holding hands
15 Apr, 2024
When I came on board GBU Life (GBU) last year, I was just learning about fraternal benefit societies and their place in history. I was fortunate enough to receive an invitation from the American Fraternal Alliance (the Alliance) to learn more about the role that this important organization plays in uniting fraternal benefit societies like GBU. The Alliance unites more than 50 not-for-profit fraternal benefit societies, including GBU, operating in fifty states, the District of Columbia and Canada. The organization “unites members through Advocacy, Education and Networking,” which is key to keeping fraternal societies modern and relevant in today’s fast-paced society. GBU has been a member for years and works closely with the Alliance, but most recently, GBU CEO William (Bill) Hunt has been a board member and key leader in helping the Alliance expand its mission. This year, Bill is serving as chair of the board and leading key initiatives along with ten other leaders representing the Alliance’s membership and CEO Allison Koppel, as they advocate for and modernize the role of fraternal organizations. Advocacy The Alliance engages in initiatives such as lobbying for legislation that benefit its members and their communities while keeping an eye on and preparing defense against legislation that could be harmful to member societies. The Alliance collaborates with member societies to highlight community service projects, raise awareness about important social issues and host educational events. Education The Alliance recently developed the Fraternal Career Development Series (FCD) to help retain and nurture young and up-and-coming talents in the industry. Programs like this help to secure the future of member societies while fostering innovative ideas. The Alliance collaborates with member organizations to help solve industry problems, nurture relationships and invigorate the programs and benefits offered by fraternal benefit societies. Networking The open exchange of ideas is key to the long-term growth of the fraternal industry. The Alliance supports this by fostering an atmosphere of non-competitive and collaborative idea-sharing between societies. Leaders from member societies have opportunities to meet at the Alliance’s annual Spring Symposium and other regional networking events held throughout the year. There are also many opportunities to meet virtually. In April 2024, I will be finishing the FCD program along with my GBU colleagues Anna Meek, Ken Elliott, Mary Koczan, Janine Brickner and Leah Teahl. We have learned invaluable leadership skills, from the way we receive information and make decisions to various communication styles among our teams and how we can best work together. The energy and resources that both GBU and the Alliance are investing in the future of fraternalism are amazing to me as someone new to this side of financial products. As forward-thinking organizations, GBU and the Alliance understand that good leadership is evergreen and not limited to a specific industry. To retain a top talent pool, it is crucial to equip those up-and-comers with the tools they need to succeed. “ The Alliance recognized the need to nurture this group of our members and we are thrilled with how the FCD students have embraced this program. They are taking the lessons they’ve learned and applying them within their societies.” – Allison Koppel, CEO, American Fraternal Alliance. I asked Bill Hunt about what has changed in the fraternal industry since he joined the board and what his vision is for his presidential term. “Since joining the board, I have witnessed significant changes in the fraternal industry. There’s been a shift towards greater collaboration among fraternal organizations, increased focus on leveraging technology to enhance efficiency and growing emphasis on enhancing and expanding member engagement.” “As I look ahead, I foresee the continuation of efforts that strengthen those collaborations and promote innovation within the industry while we continue to support the well-being and growth of our members, our Societies and our communities.” – William (Bill) Hunt, CEO, GBU Life.
People working at a desk
15 Apr, 2024
Board Election GBU Financial Life’s (GBU) National Bylaws allow all adult insured members (as defined in Article IV, Section 1 of the Bylaws) the right to vote for GBU’s Board of Directors. Ballots will be mailed at the beginning of August 2024 to all eligible members. Eligible members will have the ability to vote by paper ballot via mail or electronic ballot online once they have received their ballot. Cumulative voting or voting by proxy is not permitted. The Process and Term The GBU Board of Directors consists of seven (7) elected members and the Chief Executive Officer of the Society, who is appointed by the Board. The elected members serve a term of four (4) years or until their successors are elected and qualified. In 2024, three (3) elected Board seats will stand for election for a four-year term. The other four seats will stand for election during the next election period taking place in 2026. For 2024, all members of the Society seeking candidacy to the Board must submit their application request in writing via email to: Office of the CEO boardcandidates@gbu.org Interested applicants will receive a candidacy packet, which will need to be completed by May 20, 2024. All eligible applicants will constitute the slate of candidates. Summary of Board Member Responsibilities The GBU Board of Directors is responsible for the effective governance of GBU Financial Life. Its primary objectives are to provide overall governance of the Society, establish and oversee policies and direction, as well as advise and assist management with the leadership and promotion of GBU in support of its mission, strategy and core values. GBU Financial Life Bylaw Requirements as per Article VI, Section 1 To be eligible to be a candidate for or serve as an elected Director, all individuals must: a. be a GBU adult member (as defined by Article IV, Section1 of the Bylaws) age twenty-one (21) years or older and under the age of seventy (70) years on January 1 of the election year. b. not be: (1) a current employee, general agent, or agent of GBU; (2) a former employee, general agent, or agent of GBU unless three years have expired from the termination date of their employment or GBU agent contract; (3) a current corporate officer, field manager, sales agent, broker or director of any other life insurance company or fraternal benefit society, or (4) an immediate family member (parent, spouse, natural or adopted child, sibling) of any person in any of the prohibited categories enumerated above; c. be capable of assuming the responsibilities as outlined herein and as established by GBU from time to time and possess qualifications that reflect the complexity and magnitude of the business affairs of GBU as well as the desire to promote and support the fraternal benefit system within GBU; d. not have been removed from office for cause by action of the Board of Directors; e. have no criminal history other than matters determined insignificant by the Nominating Committee, such as a minor traffic violation; f. meet all other requirements under the law or established by resolution of the Board of Directors. Additional Qualifications of Board Candidates A candidate for an elected Board seat must possess at least one of the following: - Bachelor’s degree or higher - Currently holds or has held a management-level position for a minimum of ten (10) years - Owns or has owned a successful business for at least ten (10) years. - Currently is employed or has been employed in the insurance industry for a minimum of ten (10) years or has held an insurance certification for a minimum of ten (10) years, except as specified in the eligibility requirements. - Serves or has served on a professional Board for a minimum of ten (10) years Expectations of Board Members The following are the expectations and commitments of GBU Board members: - Dedication to and display of values that are aligned with the mission of GBU Financial Life - Avoidance of any conflict of interest - Availability to prepare for and participate in GBU Financial Life Board meetings. Currently, the Board meets as an entire body six (6) times per year. Board members are also assigned membership and participate in various committees of the Board throughout the year. Currently, the GBU Board has the following committees: Executive, Audit, Investment, Sales and Marketing, Fraternal and Compensation. Board meetings are conducted in person or via the use of any means of communication by which all participants may simultaneously communicate. - Participation in the overall governance of the Society through expertise obtained in one or more of the following areas: accounting/finance, general business leadership/management, legal, investment management, sales, marketing, risk management, human resources, civic leadership or fraternal operations - Familiarization with GBU Financial Life’s business and fraternal mission, insurance products, policies, procedures, finances, investment practices, service platform and fraternal operation -Contribution to building a congenial team atmosphere with other GBU Board members -Understanding of the time commitment of a GBU Financial Life Board member's duties. This is normally between 20-30 days annually. Board members are to be available, either in person or electronically for any special meetings called by the Chair of the Board. 2024 GBU Board Election Timeline First Week of April 2024 – GBU Board election announced and call for candidates in The Reporter. May 15, 2024 – All requests for Board Candidacy Application packets must be received by the Home Office via the following email: boardcandidates@gbu.org. May 20, 2024 – Completed Board Candidacy Application packets and supporting documents must be received at the GBU Home Office. June 3, 202 4– Complete eligibility determination of applicants. July 1, 2024 – All eligible applicants submitted to Independent Election Facilitation Company. First week of July 2024 – Candidate information runs in the summer edition of The Reporter, along with voting information. August 1, 2024– Ballots mailed to members. September 20, 2024 – Balloting closes online; mailed ballots must be received. September 27, 2024 – Election results independently tabulated and certified and approved by the Board.
Graduates throwing their hats
15 Apr, 2024
With district and donor funding, the GBU Foundation has encouraged and assisted members in furthering their education through its scholarship program since 1963. We celebrate GBU Foundation scholarship and grant recipients’ achievements to spotlight the true impact of charitable giving.
12 Apr, 2024
Since its inception on April 13, 1892, GBU has been a pillar of stability in the realm of financial services. Founded on the principles of fraternalism and community, the company has witnessed significant changes over the years while steadfastly maintaining its core values.
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