This year, embrace the "new year, new you" mantra with GBU life. GBU Life is a member-owned community-focused life insurance provider that supports members in giving back to their local communities. In addition to providing excellent member benefits such as discount and reimbursement programs, GBU Life provides highly rated life insurance and annuity products to help members with securing their financial futures.
GBU Life's exclusive member benefits are designed to help you meet your goals.
As the New Year rolls in, so does the opportunity to set new goals and make meaningful changes in our lives. Whether you’re aiming to improve your health, manage your finances, or simply get more organized, achieving those resolutions can feel daunting without the right support. That’s where we come in. GBU Life member benefits include tools and services designed to make your goals more sustainable and attainable. Let's explore how these benefits can set you up for success in the year ahead.
Optimity Wellness App
Make this the year you invest in your well-being and transform your fitness journey into a lifestyle you’ll love with Optimity.
Scholarships & Grants
Want to take the leap and pursue higher education? GBU Life offers scholarships and grants.
Matching Programs
GBU empowers you to make a difference in your community this year through matching programs.
Law Assure
Make 2025 the year that you finally tackle your will. Law Assure simplifies one of life’s most important yet often postponed tasks.
With the right tools in hand, your resolutions don’t just remain hopeful ideas—they become actionable steps toward a better you.
Building Your Life Together
Life Insurance Goes Beyond You.
Building your life often means juggling numerous responsibilities, from managing your career to nurturing relationships and caring for children. Amidst these daily tasks, long-term financial planning can sometimes take a backseat. However, safeguarding your family's future is crucial. With the right tools and strategies, however, securing your family's financial well-being becomes more manageable.
Not only does GBU Life offer great life insurance and annuity products to help you build a secure financial future, it also offers many benefits and perks that you can use right now along with top notch service from real people when you need it!
Quick reads for the holidays
Anna M.
Project Lead
GBU Life
"If you want to set a New Years resolution for 2025, align your goals with your values. Choose goals that resonate deeply with your personal values and long-term aspirations. I highly recommend the book Atomic Habits by James Clear. To quote the book; 'The ultimate form of intrinsic motivation is when a habit becomes part of your identity. It’s one thing to say I’m the type of person who wants this. It’s something very different to say I’m the type of person who IS this.'- James Clear"
Rachel C.
Communications Team Lead
GBU Life
"Progress is a deeply personal journey, and comparing yourself to others only distracts you from your own growth. Everyone moves at their own pace, faces their own challenges, and measures success differently. Instead of looking outward for validation or benchmarks, focus inward. Celebrate the small wins, learn from setbacks, and aim to be just a little better than you were yesterday. Remember, your only true competition is the person you were before, and every step forward, no matter how small, is still progress."
Tim R.
Advertising/Graphics Specialist
GBU Life
"Simply having the desire to do good puts the wheels in motion and shapes your actions and energy. When your heart is in the right place, even small gestures can create a chain reaction. Merely by just bringing positive energy, it often inspires and uplifts others without you even realizing it! As you head into the new year, trust that your willingness to spread good will create more of it in the world."