Exploring Optimity

January 23, 2023

Start your fitness journey with the help of GBU's newest member benefit, Optimity. Optimity is an app-based platform that rewards you for making your fitness a priority. Whether it's taking a quiz to test your knowledge on the effects of sleep, to keeping your heart rate up, to simply choosing to take the steps instead of the elevator, rack up your points. See how you stack up against other GBU members while earning gift cards to your favorite retailers and brands. 

Once you opt-in and receive a code, you can download the app and get started immediately. Creating your account is simple and only takes a few minutes.

You can stay as busy as you want with new activities and mini-courses every day. But if you don't have time to check in every day, that is okay too. Pick up right where you left off and earn points at your own pace. Optimity can be paired to your fitness wearable so you can stay even more in sync with your daily exercise.

New in 2023, GBU will be offering custom fitness challenges where you can earn even more points that will unlock your rewards even quicker. Winners for each monthly challenge will be posted in the following issue of The Reporter magazine. We will alert you through the app when a new custom challenge is posted. 


"Optimity is a great app and easy to use. I've gotten into a nice routine of doing the activities daily. My favorite part is the rewards which add up quickly. There are great options like charitable donations and great gift cards."

GBU Life Member, Jon N.


To opt-in and get started, log on to the GBU Life Member Community and go to the Get Fit + Optimity tab. If you are interested in participating but this all sounds a little daunting, we are here for you. Email memberbenefits@gbu.org or call 412-884-9814

By Lesley Mann May 29, 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
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