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Get the Tools to Build Your Dreams

Building your life often means juggling numerous responsibilities, from managing your career to nurturing relationships and caring for children. Amidst these daily tasks, long-term financial planning can sometimes take a backseat. However, safeguarding your family's future is crucial. With the right tools and strategies, however, securing your family's financial well-being becomes more manageable.


Not only does GBU Life offer great life insurance and annuity products to help you build a secure financial future, it also offers many benefits and perks that you can use right now along with top notch service from real people when you need it!


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How Much Income Will You Need for Retirement

GBU Life’s Defined Benefit Annuity will provide a retirement income that you don't have to worry about outliving.

It’s time to stop worrying about whether your savings will last and start securing the income you deserve.

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Prepare

Prepare for the busiest phase of your life with life insurance annuity products that will help secure the life you are building for the ones you are building it for.

  • Life Insurance

    Life insurance serves as a financial safety net, offering crucial support to your family if the unthinkable happens. It provides a lump-sum payment to beneficiaries, helping to cover expenses such as mortgage payments, education costs, and daily living expenses. This financial cushion can alleviate stress during challenging times, allowing your family to focus on healing and maintaining their standard of living.

  • Annuities

    An Annuity is a financial product that provides a steady income stream, often used as a part of retirement planning. Here's why you might consider an annuity:

  • Youth Products

    The best plans for a secure financial future start during childhood. GBU offers products to help you start the planning for your childrens' futures with benefits they can use right now!

Live

As a GBU member, you will have exclusive access to benefits that you and your family can use right now as you build your secure financial future.

  • VIP Perks by Entertainment

    Enjoy local and national discounts on dining, entertainment and services. You can print coupons from home or simply redeem them from the mobile app!

  • Optimity Wellness Rewards

    GBU Life knows that health, wellness, and volunteerism are important to you. We'd like to introduce you to Optimity, an app-based platform that rewards you for taking care of yourself and others. From stretching, to drinking water, to planting flowers in your local park, Optimity helps motivate different activities, earning you gift cards to favorites including Amazon, Starbucks, Sephora, Hello Fresh and more.

  • Language Course Reimbursement

    Learning a new language is a gateway to personal and professional growth, cognitive enhancement, and gives us a deeper, more empathetic understanding of the world around us. It is an invaluable skill that enriches our lives in countless ways, making us more capable, culturally aware, and globally engaged individuals.

  • Special Event Discounts

    Get special discounts or free admission to GBU sponsored events throughout the year.

  • Law Assure

    LawAssure is an easy-to-use online service that uses smart technology to help you prepare essential legal documents. This paid service is available and completely free to GBU Life insured members.

  • Teen Driver Safety Course Reimbursement

    Getting a driver’s license is a major milestone in a teenager’s life and that is why GBU Life is pleased to offer a teen driver's course reimbursement.

  • College Tuition Savings

    Saving for college is one of the most prominent challenges families face today. The SAGE Scholars Tuition Rewards® program, offered through GBU Life, reduces financial stress and provides a simple and effective way for your family to send a child or loved one to college. 

  • Give Back University

    Give Back University is a part of GBU’s commitment to our youth and their education. The best way to help the communities we care about is to help foster a sense of community in our youth. We hope that Give Back University members will grow up to be advocates and strong leaders both for GBU and for the communities they live in.

  • Youth Activities Sponsorship

    GBU Life's new Team to Team program helps our youth members to be able to offset costs associated with school and recreational clubs. Qualifying group types include academic, athletic, art, musical, recreational, and youth groups. Limit to one sponsorship per member per year. Terms and conditions for this benefit are based on funds availability and are subject to change at any time.

  • Scholarships and Grants

    Insured GBU members attending college or trade school can apply for various academic scholarships and grants offered through the GBU Foundation.

  • High School Grant Program

    Insured youth members entering 9th grade are eligible for a one-time $250 grant to offset education expenses such as computer or sports equipment.

  • Grief and Estate Services

    As a GBU member, if you have a close family member pass away, GBU is here for you. Through our partnership with Empathy, you can get help with grief counseling, writing an obituary, closing out an estate, closing online accounts and more.

  • Service and Advice

    When you have questions, the experts at GBU have answers. GBU has friendly, empathetic professionals to help you every step of the way from helping you find a great agent to work with to supporting you when you have questions, need to file a claim or need to make a change to your policy.

Give

GBU members are known for caring for their communities. GBU helps members to support the causes they care about most through our community engagement programs.

  • Give Back Groups

    When you identify a way to help out in your community and find like-minded people to help in the effort, you form a Give Back Group. GBU will help support your group in its goals by matching donations earned during fundraisers (Up to $1,000 per participating member up to $5,000 per group) and providing project start-up funds ($250 per participating members up to $1,000 per group). 

  • Birthday Match

    Happy Birthday from GBU Life! As a gift from GBU Life to you, we would like to extend the opportunity to participate in a Birthday Match. Make a donation to your favorite 501(c)3 organization on your birthday and we will match your donation up to $100!

  • Donations for your volunteer time

    When you support the organizations you care about through volunteering, GBU supports them, too! GBU will donate $15 per hour for every hour a member volunteers for an approved 501(c)(3) organization, up to $150. Terms and conditions for this program are based on funds availability and are subject to change at any time.

  • Welcome Donation

    When you become a GBU member, GBU will donate $50 on your behalf to the national partner you choose:

  • Nominate your favorite organizations

    GBU members have an opportunity each year to nominate their favorite 501 (c) (3) organizations to receive a grant from the GBU Foundation.

  • Volunteer Opportunities

    GBU Life partners with many nonprofit organizations and regularly has volunteer opportunities for members.

  • Leadership Opportunities

    Looking to hone your leadership skills? GBU members can apply to become a Neighbrood Leader and lead community activities in their area. GBU's Neighborhood Leader program is a great way to build up your resume and be rewarded for the great things you do!

GBU Life is the marketing name for GBU Financial Life. Life insurance and annuities are issued by GBU Financial Life (GBU), Pittsburgh, PA. Products referenced are offered and sold only by appropriately appointed and licensed entities, financial advisors and professionals. Product availability may vary by state. Not all products and riders are available in all states and may vary by state. Certain riders may not be available with all products. If you contact GBU, you may be offered information regarding the purchase of insurance products and/or contacted by a licensed insurance agent. No statement contained herein shall constitute tax, legal or investment advice. You should consult with a legal or tax professional for any such matters. All products are subject to approval.


Don't Wait. Talk to an agent today.

Ready to talk to an agent about your life insurance needs? Request and appointment today. An agent can meet with you virtually or in person to find the best life insurance options for you!

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By Lesley Mann May 29, 2025
As we move into the second quarter of another exciting year, I want to take a moment to reflect on our accomplishments and share some of the new initiatives we are implementing in the realms of sales, marketing and community engagement. Over the past year, GBU Life has reached significant milestones thanks to the dedication and hard work of our team and the trust and support of our members. Our sales department has exceeded targets, and we have expanded our reach to more communities than ever before. We have launched several successful marketing campaigns that have not only increased our visibility but have also strengthened our brand's presence in the industry. For this year, our focus will be educating potential new members on the importance of securing their financial futures through life insurance and annuity products while serving their communities as part of our great Society. Looking ahead, we are committed to enhancing our sales strategies to better serve you. We are introducing some tools for our agents to enhance our products. One new tool is our Defined Benefit Annuity program which combines the Future Flex Fixed Index Annuity (FIA) with a software tool that can help determine retirement savings needs and break them down into contributions over time to help you meet your retirement goals. Be sure to keep in touch with your GBU agent to review your plans and products to see how adding an FIA to your retirement planning can help boost your savings efforts
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