Losing someone we love is never easy. 

Honoring their memory can be powerful.


GBU members are invited to make a donation in a loved one’s name to any 501(c)(3) organization. This month, we’ll match member donations up to $100, amplifying your gift and the good it can do in their honor. It’s one small way to turn remembrance into impact.

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Full circle care for your journey through loss.

For those navigating the realities of loss, insured GBU members also receive free access to Empathy, a support resource that offers guidance through the emotional and practical challenges grief can bring.

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Building Your Life Together

Life Insurance Goes Beyond You.

Building your life often means juggling numerous responsibilities, from managing your career to nurturing relationships and caring for children. Amidst these daily tasks, long-term financial planning can sometimes take a backseat. However, safeguarding your family's future is crucial. With the right tools and strategies, however, securing your family's financial well-being becomes more manageable.


Not only does GBU Life offer great life insurance and annuity products to help you build a secure financial future, it also offers many benefits and perks that you can use right now along with top notch service from real people when you need it!


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The Latest

June 30, 2025
When it comes to planning for the future, there are few things more meaningful than knowing your legacy will make a lasting impact. At GBU, we’re proud to offer members the tools and resources needed to protect what matters most while also providing meaningful ways to give back.
June 26, 2025
Since December 2024, donors have contributed an impressive $1,443,000 to the GBU Foundation, establishing new scholarship, educational grant and donor-advised charitable funds. These gifts help to shape a brighter future for students, communities and charitable causes across the country.
Family playing with a toy truck
June 26, 2025
Legacy giving, also known as planned giving, is a meaningful way to leave behind an impact on the causes and organizations you care about. By incorporating life insurance and annuities into your estate planning, you can maximize the benefits of your legacy gifts, ensuring they are both impactful and tax efficient.